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“In one word, Innovations are essential”
Gina Heeley, Wolters Kluwer Ltd.


September 2010

Customers Have One Word For Innovations – Excellent!

When it comes to its commitment to customers, Innovations, the Cambridgeshire based audiovisual specialists, always give 100%. According to a recent survey the result is very happy customers.

Innovations, which lists Premier Foods, Eurostar, Caterpillar Perkins and Virgin Media among its clients recently issued a questionnaire to its key customers as part of its commitment to continuous improvement. The results demonstrate that the company is achieving what it set out to do 17 years ago – to provide the best possible service to meet the needs of customers at a fair price.

Respondents were asked to rate Innovations in key areas like reliability, attitude to customers, technical knowledge and responsiveness. In every case, customers rated them either good or excellent, with the majority opting for excellent. Techical knowledge was considered to be excellent by all respondents, something that is critical throughout the process of specifying the right systems, installing them and supporting them afterwards.

When asked if they would recommend Innovations to other companies looking for audio visual or video conferencing equipment, every single respondent said they would.

Finally, respondents were asked to describe Innovations in one word. Responses varied including words like “platinum”, “outstanding”, “superb”, “innovative” and “essential”.

“The Audio visual market is constantly evolving and we pride ourselves on our ability to keep up with new technology. However, we prefer to keep a very old fashioned approach to the way we deal with our customers – excellent customer service and tailored solutions are what makes us a bit different to other audio visual companies. I am delighted that our customers recognise our commitment and appreciate the service we provide,” Andy Russell, Managing Director of Innovations.

Although these results are excellent, the company is never complacent and continues to work with customers to listen to their requirements, understand what is happening in their business and offer an after sales support service that is second to none. The team intends to work even harder to build relationships with existing customers because there is no better way to maintain and build on such business success.

Andy concludes “To hear that all of the customers taking part in the survey would recommend us to other companies is great news – there is no better promotion than customer recommendation.”

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